02281nam a22004691i 4500 000708856 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2019 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529774696 (ebook) : No price (OCoLC)1277087633 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii GV927.5.F56 S24 2019 796.3580954 23 Sahay, Arvind, author. Royal Challengers Bangalore : pricing of tickets at the stadium / Arvind Sahay, Tara Tiwari. London : Indian Institute of Management, Ahmedabad, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InSahay, A., & Tiwari, T. (2019). Royal Challengers Bangalore: Pricing of Tickets at the Stadium. IIMA/MAR0498. Ahmedabad, India: Indian Institute of Management, Ahmedabad. Royal Challengers Bangalore, an IPL franchise cricket team, represented Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY17.At the beginning of the season of 2018, the team was looking to come up with an approach to price the tickets to all sets of audiences at the stadium to overcome the losses incurred in the past, and gain profits in the future. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Cricket teams India Bangalore Case studies. Cricket Economic aspects India Bangalore Case studies. Tiwari, Tara, author. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/royal-challengers-bangalore-pricing-of-tickets-at-the-stadium Plný text SBC EB NEPOSILAT EB