02432nam a22004811i 4500 000708860 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2019 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529778694 (ebook) : No price (OCoLC)1277087332 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD2746 .A24 2019 658.406 23 Abhishek, author. BloombergQuint : growing users with WhatsApp / Abhishek, Saral Mukherjee. London : Indian Institute of Management, Ahmedabad, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Originally Published InAbhishek., & Mukherjee, S. (2019). BloombergQuint: Growing Users with WhatsApp. IIMA/MAR0502. Ahmedabad, India: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. BloombergQuint (BQ), a financial and business news provider, was launched as a joint venture between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasting in India, BQ started out by providing stock updates, financial sector news and opinion articles on financial issues on its website. It began delivering video content in September 2017. It had applied for a television broadcasting licence and awaited approval from the Indian Ministry of Information and Broadcasting. Lacking a television presence, BQ found it necessary to use alternate distribution channels to ensure that its content reached a wider audience. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Corporations Growth Case studies. Journalism, Commercial India Case studies. Mukherjee, Saral, author. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/bloombergquint-growing-users-with-whatsapp Plný text SBC EB NEPOSILAT EB