02450nam a22004571i 4500 000708902 CaToSAGE 20240202172917.0 20211005154348.4 m o d cr un||||||||| 211005s2022 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529774276 (ebook) : No price (OCoLC)1277087423 CaToSAGE eng CaToSAGE rda pn UtOrBLW TX335 .R63 2022 640.73 23 Robson, Karen, author. Oscar de la Renta selling in Amazon luxury stores / Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2022. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business Cases Includes bibliographical references and index. Oscar de la Renta is a luxury fashion brand. Amazon is a multinational e-commerce company known for selling a wide range of affordable products via its marketplace and for extremely fast shipping. The two companies seemingly have little in common. Yet, in September 2020, Amazon announced plans to partner with luxury brands, including Oscar de la Renta, and launched "Luxury Stores." This store, available only via Amazon's mobile website, provides a virtual storefront for invited customers to purchase authentic luxury brand products. This case provides an opportunity for students to assess the opportunities and risks that Luxury Stores provides to Oscar de la Renta-and other luxury brands that sell their products via Luxury Stores-as well as to Amazon. In addition, this case provides a starting point for understanding the marketing of luxury goods more generally, and whether Amazon Luxury Stores is poised for success. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Amazon Web Services (Firm) Case studies. Teleshopping Case studies. Luxuries Case studies. SAGE Business. Cases. SAGE Knowledge https://sk.sagepub.com/cases/oscar-de-la-renta-selling-in-amazon-luxury-stores Plný text SBC EB NEPOSILAT EB