02227nam a22005051i 4500 000708977 CaToSAGE 20240202172917.0 20211207112242.7 m o d cr un||||||||| 211207s2021 enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529796681 (ebook) : No price (OCoLC)1289628943 CaToSAGE eng rda pn CaToSAGE UtOrBLW n us HD62.5 .E45 2021 658.421 Elias, Jaan, author. Alternative meat industry / Jaan Elias, Nikki Springer, Leon Van Wyk, Jacob Thomas, K. Geert Rouwenhorst. London : Yale School of Management, 2021. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Originally Published InElias, J., Springer, N., Wyk, L.V., Thoma, J., & Rouwenhorst, K.G. (2021). Alternative Meat Industry. 20-033. New Haven, CT: Yale School of Management, Yale University. In 2009, when experienced entrepreneur Ethan Brown decided to build a better veggie burger, he set his sights on an exceptional goal - create a plant-based McDonald's equally beloved by the American appetite. To do this, he knew he needed to transform the idea of plant-based meat alternatives from the sleepy few veggie burger options in the grocer's freezer case into a fundamentally different product. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Entrepreneurship Case studies. Meat substitutes Marketing Case studies. Springer, Nikki, author. Wyk, Leon Van, author. Thomas, Jacob, active 2021, author. Rouwenhorst, K. Geert, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/alternative-meat-industry Plný text SBC EB NEPOSILAT EB