02100nam a22004691i 4500 000708993 CaToSAGE 20240202172917.0 20211207112242.7 m o d cr un||||||||| 211207s2020 enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781529795226 (ebook) : No price (OCoLC)1289626801 CaToSAGE eng rda pn CaToSAGE UtOrBLW n us HF5415.1255 .R64 2020 658.827 Roese, Neal J., author. The Hillshire Farm brand : growth opportunities in snacking / Neal J. Roese, John Pavlus. London : Kellogg School of Management, 2020. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Orginally Published InRoese, N. J., & Pavlus, J. (2020). The Hillshire Farm Brand: Growth Opportunities in Snacking. 5-420-751. Evanston, IL: Kellogg School of Management, Northwestern University. Megan Huddleston, head of marketing for Tyson's Hillshire Farm brand is seeking new growth with a brand extension. But which product line and brand envelope would most effectively leverage Americans' shifting eating habits? This case allows students to explore the key tradeoffs in brand extension with the overarching goals of gaining revenue growth while protecting brand equity. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Hillshire Farm Case studies. Branding (Marketing) Case studies. Pavlus, John, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/the-hillshire-farm-brand-growth-opportunities-in-snacking Plný text SBC EB NEPOSILAT EB