02991nam a22004691i 4500 000709076 CaToSAGE 20240202172917.0 20211207112242.7 m o d cr un||||||||| 211207s2022 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529781106 (ebook) : No price (OCoLC)1289626343 CaToSAGE eng rda pn CaToSAGE UtOrBLW HB615 .O27 2022 658.421 O'Brien, Justin (Peter Justin), author. Assessing the potential for Banana Guards / Justin O'Brien, Gavin Megnauth, Ling Xiao. London : SAGE Publications: SAGE Business Cases Originals, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Includes bibliographical references and index. Serial entrepreneur Gavin Megnauth has been offered the opportunity to purchase an exclusive three-year UK sales franchise for an innovative plastic carrying case for bananas. He loves the novelty Banana Guard concept, is sure they will be popular, but is worried that the franchise fee is too high. Should he take the plunge? This interdisciplinary case uses five questions to facilitate students to develop an outline marketing plan from fundamental customer insights and analytically assess the marketing budget and business opportunity using financial models. Initially students consider the various challenges of eating fresh fruit on the go. Students are invited to use their own experience in discussion to discern key fruit consumption pain points and consider what problems the Banana Guard might solve. Using limited information, students will need to apply relevant financial and accounting techniques to conduct a break-even analysis to help the entrepreneur evaluate the opportunities and risks of this franchise. Having linked observed product features with customer benefits, students should then be able to start formulating ideas for an appropriate marketing campaign, with due consideration of Banana Guard's competition. The final question invites students, if they were in the case protagonist Gavin's shoes, to make a decision on this attractive business opportunity. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Entrepreneurship Case studies. Small business Growth Case studies. Megnauth, Gavin, author. Xiao, Ling, author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/assessing-the-potential-for-banana-guards Plný text SBC EB NEPOSILAT EB