California streamin' : developing an integrated social media strategy to attract fans to a new streaming app - Ingerson, Lynley, (Human Kinetics, Inc., 2020)
Originally Published InIngerson, L., Naraine, M. L., Agha, N. & Pedroza, D. J. (2020). California Streamin': Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App. International Journal of Sport Communication, 9(S1), S13-S19.