03124nam a22005171i 4500 000709146 CaToSAGE 20240202172917.0 20211207112242.7 m o d cr un||||||||| 211207s2020 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529798449 (ebook) : No price (OCoLC)1289631925 CaToSAGE eng rda pn CaToSAGE UtOrBLW u at qn GV713 .W96 2020 796.069 Wymer, Sarah, author. To stream or not to stream? : A case of social media management within a professional sport organization / Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson, Andy J. Martin. London : Human Kinetics, Inc., 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Business cases Orginally Published InWymer, S., Naraine, M. L., Thompson, A. J., & Martin, A. J. (2020). To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization. Case Studies in Sport Management, 9(1), 26-34. Includes bibliographical references and index. This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within the theoretical frameworks of relationship marketing, fan engagement, and social media, and is suitable for students learning about sport marketing, sport sponsorship, promotion and public relations, and other communication courses in sport management. Specifically, students are tasked with developing a range of potential strategies to support the lead character, Michael Battersby, in implementing live streaming within a social media strategy. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Sports administration Queensland Case studies. Communication in sports Queensland Case studies. Live streaming Case studies. Naraine, Michael L., 1987- author. Thompson, Ashleigh-Jane, author. Martin, Andy J., author. SAGE Business cases. SAGE Knowledge https://sk.sagepub.com/cases/stream-or-not-social-media-management-prof-sport-organization Plný text SBC EB NEPOSILAT EB