02790nam a22004811i 4500 000709155 CaToSAGE 20240202172917.0 20211220151053.8 m o d cr un||||||||| 211220s2019 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529753387 (ebook) : No price (OCoLC)1204118399 CaToSAGE eng rda pn CaToSAGE UtOrBLW a ii HD9940.I4 Y68 2019 338.476870954792 Yousaf, Anish, author. Ayush Fashion : the expansion dilemma / Anish Yousaf, Subhendu Dey, Abhishek Mishra. London : Neilson Journals Publishing, 2019. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Originally Published In Yousaf, A., Dey, S., & Mishra, A. (2019). Ayush Fashion - The Expansion Dilemma. Journal of International Business Education, 14(1), 373-388. JIBE14-0CS5. Includes bibliographical references and index. Ayush Fashion Private Limited saw strong growth in sales volumes in its girlswear (age 1-16 years) garment market over the past few years. Under the visionary leadership of its chairperson, Jaya Bakshi, and supporting capable management, led by the managing director Ajay Chopra, Ayush had become a household name in the northern parts of India for producing garments in the premium category.1 However, in the last three years, a substantial decline in its profits created concern for the management. After a series of deliberations, the board of directors considered three options to contain the decline in profits: (1) expand into the boyswear category for the same age group, (2) expand into the womenswear category for the age group 16-40 years, and (3) no expansion, but focus on cost reduction. The case enables students to appreciate the challenges of line extension, product/market development, and the importance of strategic decision making for mid-sized firms in a situation which requires a rapid course of correction. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Clothing trade India Case studies. Dey, Subhendu, author. Mishra, Abhishek (Professor of Law), author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/ayush-fashion-the-expansion-dilemma Plný text SBC EB NEPOSILAT EB