02245nam a22004571i 4500 000709259 CaToSAGE 20240202172917.0 20211220151053.8 m o d cr un||||||||| 211220s2022 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781529796254 (ebook) : No price (OCoLC)1290779458 CaToSAGE eng rda pn CaToSAGE UtOrBLW e uk HD9970.5.C674 T73637 2022 338.766855092 O'Brien, Justin, author. TSAKA happiness : leveraging granny's botanical recipes to create an organic, vegan beauty brand / Justin O'Brien, Celmira Amade. London : SAGE Publications: SAGE Business Cases Originals, 2022. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE business cases Includes bibliographical references and index. When the cold British climate started to take a toll on Celmira Amade's melanin-rich skin (non-Caucasian), and she was unable to find the right products in the high street stores to help fix her blemishes, dryness, and uneven tone, she decided to act. Inspired by her grandmother's traditional, organic beauty recipes, the idea for the vegan skincare brand TSAKA was born. After delivery and production problems limited her face mask sales, customers started to express far greater interest for Celmira's hair recipes. Students will be asked to consider if Celmira should pivot her business so as to focus on another product. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Cosmetics industry Great Britain Case studies. Amade, Celmira, author. SAGE business cases. SAGE Knowledge https://sk.sagepub.com/cases/tsaka-happiness-grannys-botanical-recipes-organic-vegan-beauty-brand Plný text SBC EB NEPOSILAT EB