Ambush by Dre : the National Football League and the challenges arising from conflicting sponsorship strategies - Naraine, Michael L., (Human Kinetics, Inc., 2015)
Originally published in Naraine, M. L., Seguin, B., & MacIntosh, E. (2015). Ambush by Dre: The National Football League and the challenges arising from conflicting Sponsorship Strategies. Case Studies in Sport Management, 4(1), 147-154. DOI:.