02804nam a22004811i 4500 000709420 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20132013enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526433299 (ebook) : No price (OCoLC)1023545762 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV1002.95.U6 .P67 2013 796.342 Popp, Nels, author. Break point for the USTA : developing a strategic vision for the United States Tennis Association / Nels Popp, Jason Miller, Marion Hambrick. London : Human Kinetics, Inc., 2013. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Popp, N., Miller, J., & Hambrick, M. (2013). Break point for the USTA: Developing a strategic vision for the United States Tennis Association. Case Studies in Sport Management, 2(1), 1-9. DOI:. Includes bibliographical references and index. The United States Tennis Association is the National Governing Body for tennis in the U.S. and is comprised of three major divisions: (a) professional tennis, (b) player development, and (c) community tennis. The USTA's signature event and primary source of income is the U.S. Open tennis tournament. The organization currently faces several challenges, including two issues which have received significant media attention. The USTA currently lags behind several other nations in developing elite young players, despite the U.S. having large participant numbers. Also, financially-speaking, the U.S. Open is a highly successful event, but its largest show court lacks a roof, which has proven costly as several championship events have been postponed due to weather. The challenge of this case study is to develop a strategic plan for how the USTA can best use their resources to grow tennis in the United States. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas United States Tennis Association Case studies. Tennis Marketing Case studies. Miller, Jason, author. Hambrick, Marion E., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/break-point-for-the-usta-strategic-vision-for-us-tennis-association Plný text SBC EB NEPOSILAT EB