Building an athletic brand : the University of South Carolina Beaufort crafts a new image - Nagel, Mark S., (Human Kinetics, Inc., 2012)
Originally published in Nagel, M. S., & McGee, L. W. (2012). Building an athletic brand: The University of South Carolina Beaufort crafts a new image. Case Studies in Sport Management, 1(1), 59-75. DOI:.