02663nam a22004811i 4500 000709465 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20172017enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526431141 (ebook) : No price (OCoLC)1023539470 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV875.C6 S54 2017 796.357640977311 Shein, James B., 1942- author. Coming from behind : the Chicago Cubs' resurgence as a 100-year-old startup / James B. Shein, Evan Meagher. London : Kellogg School of Management, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Shein, J. B., & Meagher, E. (2017). Coming from behind: The Chicago Cubs' resurgence as a 100-year-old startup. 5-117-004. Evanston, IL: Kellogg School of Management at Northwestern University. This "mini-case" summarizes the beloved Chicago Cubs' many years of futility and remarkable turnaround in the early teens of the twenty-first century. Central to the case is the concept that despite being an incredibly popular, billion-dollar franchise holding a special place in the hearts of Chicagoans for more than a century, the organization's sale from the Tribune Company in 2009 to the Ricketts family effectively required a full reboot of the company's infrastructure, akin to a startup or to a "carve-out" situation popular in the private equity world. The case resonates because the brand is easily recognizable in an industry with the unique dynamics of professional sports, and yet the company's situation features similarities to any lower-profile organization trying to build or rebuild its SG&A infrastructure from scratch. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Chicago Cubs (Baseball team) Branding (Marketing) Organizational change. Business planning. Meagher, Evan, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/coming-from-behind-the-chicago-cubs-resurgence-as-a-startup Plný text SBC EB NEPOSILAT EB