02520nam a22004931i 4500 000709513 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103s2018 enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526444479 (ebook) : No price (OCoLC)1023535463 CaToSAGE eng CaToSAGE rda pn UtOrBLW f sa HD59.6.S6 .P58 2018 659.2 Pitt, Leyland F., author. Discovery Health and the allied benefits saga : underestimating the power of social media? / Leyland Pitt, Karen Robson. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Discovery Health (Discovery) is a private healthcare funder in South Africa. In late 2011 and early 2012 it was in the midst of a crisis regarding the medical coverage it provided to allied professionals. The company decided to change the coverage, and the response of consumers and the general public was negative and significant. This crisis seemed to have taken on a life of its own via social media. The company responded to the growing storm on its website, on Facebook, and by regular tweets on the micro-blogging site Twitter. Yet the rumblings persisted, and seemed to be growing. How could Discovery deal with and resolve the issues? And perhaps most importantly of all, how could the firm ensure that there would not be repeat performances and similar crises in the future? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Discovery Health. Internet in public relations South Africa. Crisis management South Africa. Social media South Africa. Robson, Karen (Assistant professor), author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/discovery-health-allied-benefits-underestimating-power-social-media Plný text SBC EB NEPOSILAT EB