02628nam a22004691i 4500 000709515 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103s2018 enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526441638 (ebook) : No price (OCoLC)1023547556 CaToSAGE eng CaToSAGE rda pn UtOrBLW e uk HF5415.12.G7 O27 2018 016.6588 O'Brien, Justin (Peter Justin), author. Disruptive shave technology : considering the Dollar Shave Club model for a UK launch / Justin O'Brien. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. This entrepreneurial marketing case outlines a subscription-based, low-cost shaving technology business opportunity -- the US-based Dollar Shave Club -- that two London-based entrepreneurs wanted to emulate for themselves in the UK. The case is introduced with a summary of the American business, which benefited from a highly successful but low-cost YouTube viral video that prominently featured its founder Michael Dubin. Superficially, the UK market does not appear to be attractive, according to summary Mintel consumer research and high-level competitor analysis. However, empathetic customer insight of dissatisfaction with ever-more important service convenience elements and over-branding from the dominant fast-moving consumer goods marketing leader were factors that ultimately ignited a paradigm shift in the marketing of male grooming. Students are invited to undertake a number of marketing analysis exercises before weighing a market entry recommendation for the two case protagonists, Zach and Dane. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Dollar Shave Club. Marketing Great Britain. Entrepreneurship Great Britain. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/disruptive-shave-technology-dollar-shave-club-model-for-uk-launch Plný text SBC EB NEPOSILAT EB