02921nam a22004931i 4500 000709538 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20132013enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526444929 (ebook) : No price (OCoLC)1023551364 CaToSAGE eng CaToSAGE rda pn UtOrBLW LF4166 .W55 2013 378.438 Wijen, Frank, author. Erasmus University Rotterdam wrestles with sustainability strategy / Dr. Frank Wijen, Geraldine Coughlan, Tao Yue. London : Rotterdam School of Management, Erasmus University, 2013. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Wijen, F. & Coughlan, G. (2013). Erasmus University Rotterdam wrestles with sustainability strategy. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. Includes bibliographical references and index. Erasmus University Rotterdam (EUR) is in the midst of a sustainability dilemma. The university is in a stage of transition, shifting focus from the city to the world stage. EUR's current environmental sustainability policy needs more impetus. The university wants to incorporate sustainability into its new strategy (2013-2018) to become more competitive. But with reduced government funding, EUR has fewer resources to promote sustainability. The crux of EUR's dilemma is how more than 20,000 EUR students and 2,500 employees can be sensitised to, and induced to act upon, sustainability - even though it is not necessarily a priority for them. EUR is a university with a strong business, economics, law and medicine focus - therefore, the students' primary goal is traditionally a good career first. The crucial question is thus how to win a place in the students' and employees' hearts and minds for sustainability in the broader sense. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Erasmus Universiteit Rotterdam Case studies. Universities and colleges Netherlands Rotterdam Administration Case studies. Sustainability Case studies. Coughlan, Geraldine, author. Yue, Tao, 1976- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/erasmus-university-rotterdam-wrestles-with-sustainability-strategy Plný text SBC EB NEPOSILAT EB