02558nam a22004811i 4500 000709548 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20102010enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526437358 (ebook) : No price (OCoLC)1023540729 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV567.5 .K37 2010 070.449796 Kassing, Jeffrey W., author. Fan-athlete interaction and Twitter tweeting through the giro : a case study / Jeffrey W. Kassing, Jimmy Sanderson. London : Human Kinetics, Inc., 2010. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Kassing, J. W., & Sanderson, J. (2010). Fan-athlete interaction and Twitter tweeting through the Giro: A case study. International Journal of Sport Communication, 3(1), 113-128. DOI:. Includes bibliographical references and index. This case study examines how fans can experience a major sporting event (cycling's Tour of Italy) through a particular new communication technology platform--Twitter. To explore this possibility the authors tracked the "tweets" sent out by a selection of American and English-speaking riders during the 3-week race. Their analysis of these texts revealed that Twitter served to increase immediacy between athletes and fans. This occurred as athletes provided commentary and opinions, fostered interactivity, and cultivated insider perspectives for fans. These activities position Twitter as a powerful communication technology that affords a more social vs. parasocial relationship between athletes and fans. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Twitter (Firm) Case studies. Communication in sports Case studies. Sports spectators Case studies. Sanderson, Jimmy, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/fan-athlete-interaction-and-twitter-tweeting-through-the-giro Plný text SBC EB NEPOSILAT EB