From 70 thousand to 7 Million : integrated activation as a driver of sponsor and property reach - Pasqualicchio, Gary, (Human Kinetics, Inc., 2017)
Originally published in Pasqualicchio, G., O'Reilly, N., & Elowson, E. (2017). From 70 thousand to 7 million: Integrated activation as a driver of sponsor and property reach. Case Studies in Sport Management, 6(1), 1-9. DOI:.