Increasing baseball revenue from the female market - Dodds, Mark, (Human Kinetics, Inc., 2015)
Originally published in Dodds, M., DeGaris, L., Morse, A. L., Velez-Colon, L., & Perricone, D. (2015). Increasing baseball revenue from the female market. Case Studies in Sport Management, 4(1), 85-91. DOI:.