02495nam a22004691i 4500 000709622 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20152015enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526433268 (ebook) : No price (OCoLC)1023548895 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV880 .D63 2015 796.3570973 Dodds, Mark, author. Increasing baseball revenue from the female market / Mark Dodds [and four others]. London : Human Kinetics, Inc., 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Dodds, M., DeGaris, L., Morse, A. L., Velez-Colon, L., & Perricone, D. (2015). Increasing baseball revenue from the female market. Case Studies in Sport Management, 4(1), 85-91. DOI:. Includes bibliographical references and index. Claire Monroe was challenged to increase a minor league baseball team's revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Monroe, Claire. Baseball Management. Sports Economic aspects. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/increasing-baseball-revenue-from-the-female-market Plný text SBC EB NEPOSILAT EB