02503nam a22004931i 4500 000709630 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103s2018 enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526438348 (ebook) : No price (OCoLC)1023531765 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.5 .R63 2018 658.812 Robson, Karen, author. Internet vigilantism and Ashley Madison : rebranding after a cyberattack / Karen Robson, Leyland Pitt. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Avid Life Media was the parent company of a number of dating websites, including Ashley Madison, a dating website for married people seeking affairs. In July 2015, the dating website suffered a massive cyberattack by a group of hackers that resulted in the user data and personal information of nearly 37 million users being publicized. In the aftermath of the attack, Avid Life Media and Ashley Madison have undergone a number of changes in an effort to rebuild and rebrand. This case explores the Ashley Madison brand and the crisis that ensued after the cyberattack. The case encourages students to consider how to approach a complicated business situation involving ethics, customer privacy, cybersecurity, public relations, and rebranding. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Ashley Madison Agency (Firm) Case studies. Customer relations Management Case studies. Marketing Moral and ethical aspects Case studies. Branding (Marketing) Case studies. Web sites. Pitt, Leyland F., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/internet-vigilantism-and-ashley-madison-rebranding-after-cyberattack Plný text SBC EB NEPOSILAT EB