02714nam a22004691i 4500 000709642 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20012001enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526441331 (ebook) : No price (OCoLC)1023545219 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD62.25 .D59 2001 658.045 Dixit, Mukund R., author. Kanpur Confectioneries Private Limited (A) / Mukund Dixit, Vandana Dixit. London : Indian Institute of Management, Ahmedabad, 2001. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Dixit, M., & Dixit, V. (2001). Kanpur Confectionaries Private Limited (A). BP0268(A). Indian Institute of Management, Ahmedabad. This case describes a situation in which Alok Kumar Gupta, Chairman and Managing Director of Kanpur Confectioneries Private Limited (KCPL), a second-generation family business, has to decide whether to sign a contracting agreement with a larger player in the industry. It provides an opportunity to the participants of a management education program to get into Gupta's shoes, analyze the situation, evaluate the options, make a decision and think through an action plan. There are choices to be made between short-term profits and long-term development of the family brand, being engaged in all the functions of the business and focusing on one function, and dealing with one partner and multiple partners. The deal has its advantages in terms of saving advertising expenses, receiving a steady flow of income and gaining access to new competencies. However, there are risks as well, the most critical of which are loss of independence and dilution of the family brand "MKG". Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Kanpur Confectionaries Private Limited Management Case studies. Family-owned business enterprises Management Case studies. Confectionery. Dixit, Vandana, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/kanpur-confectioneries-private-limited-a Plný text SBC EB NEPOSILAT EB