02830nam a22004931i 4500 000709658 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20152015enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526432698 (ebook) : No price (OCoLC)1023552338 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.525 .O74 2015 658.812 O'Reilly, Norm, author. Launching a national sport organization loyalty program : the case of Club Hockey Canada / Norm O'Reilly, Denyse Lafrance Horning, Ghazal Bandeh-Bahman. London : Human Kinetics, Inc., 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in O'Reilly, N., Horning, D. L., & Bandeh-Bahman, G. (2015). Launching a National Sport Organization Loyalty Program: The case of Club Hockey Canada. Case Studies in Sport Management, 4(10), 54-61. DOI:. Includes bibliographical references and index. This case study presents seven challenges regarding the implementation of a National Sport Organization (NSO) loyalty program. Drawing on relationship marketing and sponsorship, the case traces the evolution of the Club Hockey Canada loyalty program, managed by Hockey Canada, a large and successful NSO. The case describes the following seven challenges for managers: resource allocation, process management, branding, rules and regulations for a key element of the program (i.e., Puck Bucks), risk management, sponsorship, and cost recovery. Targeted to upper year undergraduate and graduate students in sport finance or sport marketing, the case is based on information provided by Hockey Canada and secondary research. In completing the case, students will be able to learn about the seven challenges in building a successful loyalty program. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Club Hockey Canada Management Case studies. Customer loyalty programs Case studies. Sports Marketing Case studies. Horning, Denyse Lafrance, author. Bandeh-Bahman, Ghazal, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/launching-a-national-sport-organization-loyalty-program Plný text SBC EB NEPOSILAT EB