Launching a national sport organization loyalty program : the case of Club Hockey Canada - O'Reilly, Norm, (Human Kinetics, Inc., 2015)
Originally published in O'Reilly, N., Horning, D. L., & Bandeh-Bahman, G. (2015). Launching a National Sport Organization Loyalty Program: The case of Club Hockey Canada. Case Studies in Sport Management, 4(10), 54-61. DOI:.