Leveraging sponsorships to meet organizational marketing objectives : a case study of a consumer packaged good product with the super bowl - Olejniczak, Michael, (Human Kinetics, Inc., 2012)
Originally published in Olejniczak, M., & Aicher, T.J. (2012). Leveraging sponsorships to meet organizational marketing objectives: A case study of a consumer packaged good product with the Super Bowl. Case Studies in Sport Management, 1(1), 76-84. DOI:.