02850nam a22004811i 4500 000709727 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20162016enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526438270 (ebook) : No price (OCoLC)1023531438 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9015.S93 N475 2016 338.766462091724 Kaul, Asha, author. Nestl? entangled : braving the Maggi noodle crisis in India / Asha Kaul, Vidhi Chaudri, Niharika Vankar. London : Indian Institute of Management, Ahmedabad, 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Kaul, A., Chaudri, V., & Vankar, N. (2016). Nestl? entangled: Braving the Maggi noodle crisis in India. COMM0013. Indian Institute of Management, Ahmedabad. The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis and deliberates on the reputational loss as evidenced in the boycott of the product, sagging top and bottom line of the company, mounting consumer hostility and loss of faith and trust in leadership. As the events unfold the reader is able to discern the challenges that confront organisations in a crisis situation, and reflect on Nestle's crisis management strategies. The case provokes the reader to deliberate on the aftermath of the recall. Will Nestle be able to get Maggi back on the shelf? Will they ever be able to recapture consumer faith and trust? Will the Indian market be willing to forgive and forget? Would the company be able to regain consumer faith, change public perceptions and recapture mind space? If yes, how? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Nestl?. Consumer satisfaction India Case studies. Monosodium glutamate India Case studies. Chaudri, Vidhi, author. Vankar, Niharika, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/nestle-entangled-braving-the-maggi-noodle-crisis-in-india Plný text SBC EB NEPOSILAT EB