02925nam a22004811i 4500 000709774 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20152015enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526433282 (ebook) : No price (OCoLC)1023545112 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV716 .P67 2015 796.069 23 Popp, Nels, author. Plains State University's naming rights dilemma / Nels Popp, Terry Eddy, Chad McEvoy. London : Human Kinetics, Inc., 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Popp, N., Eddy, T., & McEvoy, C. (2015). Plains State University's naming rights dilemma. Case Studies in Sport Management, 4(1), 14-20. DOI:. Includes bibliographical references and index. In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department's premier on-campus sports venue. Readers are exposed to a myriad of issues impacting such a decision and must weigh out such factors as: (a) the appropriateness of corporate commercialization in college athletics, (b) the pressure to balance a tight athletic department budget, (c) the impact of changing a facility name which holds significant nostalgic value to the fan base, (d) what type of sponsors might be an appropriate fit for a corporate naming rights sponsorship, and (e) what are the current trends among sport facility naming rights within college athletics. The case study is supported by many scholarly research citations but also includes important appendices, including a database of 44 current college athletic facility naming rights deals, populated with key variables. This database will assist readers in the difficult process of attempting to value naming rights for a fictional facility depicted in the case study. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas National Collegiate Athletic Association. Sports administration. Eddy, Terry, active 2015, author. McEvoy, Chad D., 1971- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/plains-state-universitys-naming-rights-dilemma Plný text SBC EB NEPOSILAT EB