03024nam a22005171i 4500 000709810 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20162016enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526436276 (ebook) : No price (OCoLC)1023551590 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV716 .L43 2016 796.069 23 LeCrom, Carrie W., author. Recalibrating the scale : a case of reseating a sold-out arena / Carrie W. LeCrom, Mark Slavich, Lisa Rufer, Greg Greenhalgh, Brendan Dwyer. London : Human Kinetics, Inc., 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in LeCrom, C. W., Slavich, M., Rufer, L, Greenhalgh, G., & Dwyer, B. (2016). Recalibrating the scale: A case of reseating a sold-out arena. Case Studies in Sport Management, 5(1), 10-16. DOI:. Includes bibliographical references and index. Reseating a stadium or arena is not a new phenomenon. It offers colleges and universities the opportunity to reward donors who have contributed financially to the athletic department as well as to create or maintain an equitable seat allocation system. At the same time, a poorly planned or poorly executed reseating project has the potential to upset current donors to the point of alienation. ABC University is looking to take on a reseating project, and it is looking to Virginia Commonwealth University for guidance because of its successful 2013 reseating project. With the success of its men's basketball program and highly engaged fan base, the time is right to undertake this project. Factors involved in the decision to reseat, communication with fans, and the method involved with the actual reseating are among the topics discussed. This case study would be beneficial to other schools looking to reseat or future athletic administrators interested in an insider's perspective at a major revenue generation project. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Virginia Commonwealth University. ABC University. Sports administration. Slavich, Mark, author. Rufer, Lisa, author. Greenhalgh, Greg, active 2016, author. Dwyer, Brendan, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/recalibrating-the-scale-a-case-of-reseating-a-sold-out-arena Plný text SBC EB NEPOSILAT EB