02751nam a22004811i 4500 000709822 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20172017enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526430779 (ebook) : No price (OCoLC)1023543072 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.5 .B43 2017 658.812 23 Beckman, Sara Lynn, author. Rewarding consumers for recycling packaging : Kimberly-Clark seeks shared value / Sara L. Beckman, Stefanie Robinson, Seren Pendleton-Knoll. London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Beckman, S. L., Robinson, S., & Pendleton-Knoll, S. (2017). Rewarding consumers for recycling packaging: Kimberly-Clark seeks shared value. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Includes bibliographical references and index. This case describes how Kimberly-Clark is working to encourage consumer recycling of flexible plastic film packaging, which is wrapped around many of its products, including paper towels, toilet paper, and more. An infrastructure already exists for consumers to return this film to retail stores for recycling, but estimated return rates remain low. Furthermore, Kimberly-Clark is not directly involved in the recycling transaction; retail stores collect the packaging and sell it to recycling companies. Kimberly-Clark is considering developing a consumer rewards program to incentivize store return of the packaging. Funding such a program will likely require Kimberly-Clark to identify new sources of value throughout the film-packaging lifecycle. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Kimberly-Clark Corporation. Customer relations Management. Robinson, Stefanie, author. Pendleton-Knoll, Seren, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/rewarding-consumers-for-recycling-packaging-kimberly-clark Plný text SBC EB NEPOSILAT EB