02391nam a22004811i 4500 000709857 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20162016enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526438843 (ebook) : No price (OCoLC)1023549723 CaToSAGE eng CaToSAGE rda pn UtOrBLW CT1504 .S56 2016 920.054 23 Singh Ghura, Amarpreet K, author. Shradhanjali.com : new address for memories of our ancestors / Amarpreet K Singh Ghura, Abhishek. London : Indian Institute of Management, Ahmedabad, 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Singh Ghura, A. K., & Abhishek (2016). Shradhanjali.com: New address for memories of our ancestors. BP0399. Indian Institute of Management, Ahmedabad. This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the online obituary advertisement platform. The purpose of this case is to provide an opportunity to step into the shoes of Vyas and Popat and to explore and select the best possible option to offer an alternate solution to print obituary advertisement. The case provides the context for students to examine alternate options for the print obituary advertisement amidst lack of entrepreneurial experience of Vyas and Popat. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Vyas, Vivek, active 2016. Popat, Vimal. Shradhanjali.com. Obituaries. Abhishek, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/shradhanjali-com-new-address-for-memories-of-our-ancestors Plný text SBC EB NEPOSILAT EB