03149nam a22004931i 4500 000709861 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20152015enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526429643 (ebook) : No price (OCoLC)1023543528 CaToSAGE eng CaToSAGE rda pn UtOrBLW a cc HD9971.5.E544C M46 2015 338.768380951 23 Meng, Fei, active 2015, author. Smart strategic transformation of Changhong / Fei Meng, F. Warren McFarlan, Bo Mao. London : Tsinghua University School of Economics and Management, 2015. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Meng, F., McFarlan, F. W., & Mao, B. (2015). Smart strategic transformation of Changhong. 2015-11-30. Beijing: Tsinghua SEM Chinese Business Case Center. In 2004, Zhao Yong officially took over as Chairman and General Manager of Sichuan Changhong Electric Co., Ltd. (Changhong). Facing fierce competition in domestic and international consumer electronics markets and many difficulties and challenges in Changhong's development, Zhao Yong proposed a "Three Coordinates" strategy and implemented bold reform in corporate strategy, industrial structure and organization systems. The need to improve operational and management efficiency forced Changhong to invest substantially in informatization.In recent years, many new things in the Internet industry, such as cross-border competition, cloud computing, big data and O2O (online to offline commerce), are profoundly influencing the home appliance industry. To cope with changes in the home appliance industry in the "post-PC" era, in 2013, Zhao Yong updated the "Three Coordinates" strategy into a "New Three Coordinates" strategy which focused on "intelligence, network and collaboration", and launched the CHiQ series, smart black-and-white home electric/electronic appliances that aimed to "overturn the traditional product concept". It has been many years since Changhong lose its leadership in home appliances. Can Changhong regain its leadership with Zhao Yong's new strategy? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Zhao, Yong, 1963- Sichuan Changhong Electric Co., Ltd. Household appliances industry China Management Case studies. McFarlan, F. Warren. (Franklin Warren), author. Mao, Bo, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/smart-strategic-transformation-of-changhong Plný text SBC EB NEPOSILAT EB