02724nam a22004691i 4500 000709866 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20162016enka fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526430700 (ebook) : No price (OCoLC)1023546605 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5417 .C68 2016 338.523 23 Coughlan, Anne T., author. Sondologics : product diversion and MAP violations in internet channels / Anne T. Coughlan. London : Kellogg School of Management, 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Coughlan, A. T. (2016). Sondologics: Product diversion and MAP violations in internet channels. 5-416-753. Evanston, IL: Kellogg School of Management at Northwestern University. Sondologics, a manufacturer of video, audio, and gaming accessories products, was experiencing pricing and distribution problems in its channels. Numerous retailers were complaining about unfair price competition from unauthorized retailers, i.e., gray marketers, on standalone websites or Amazon's Marketplace, offering discounts of up to 30% off list price. The company estimated that about 10% of its retail volume in the United States was being generated by unauthorized retailers. Compounding the problem, gray marketers and authorized retailers alike were selling at below-list prices, which violated the Sondologics MAP (minimum advertised pricing) policy. Sondologics was considering numerous initiatives to address the MAP and gray-market problems, including retaining a third-party service to monitor pricing and distribution in the channel. Students are asked to develop recommendations that would promote sales while protecting the name-brand image and price points of Sondologics' products. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Sondologics. Price cutting. Gray market. Electronic commerce. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/sondologics-product-diversion-and-map-violations-in-internet-channels Plný text SBC EB NEPOSILAT EB