03199nam a22005051i 4500 000709869 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20142014enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526435064 (ebook) : No price (OCoLC)1023547062 CaToSAGE eng CaToSAGE rda pn UtOrBLW n cn on GV716 .O74 2014 796.07973 23 O'Reilly, Norm, 1973- author. Sponsorship sales in minor sport : the 2013 International Triathlon Union World Duathlon Championships / Norm O'Reilly, Alana Gattinger, Elisa Beselt. London : Human Kinetics, Inc., 2014. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in O'Reilly, N., Gattinger, A., & Beselt, E. (2014). Sponsorship sales in minor sport: The 2013 International Triathlon Union World Duathlon Championships. Case Studies in Sport Management, 3(1), 93-104. DOI:. Includes bibliographical references and index. This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa's capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these sport organizations can actively promote their offerings to overcome this challenge. Intended for graduate and undergraduate students in sport management, event management, and marketing, information for this case was obtained from interviews with event staff, secondary research, and documentation provided by the event organizing committee. It will be necessary for students to use critical thinking to provide feedback to the organizing committee about how they can target and acquire sponsors for the 2013 International Triathlon Union World Duathlon Championships. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas International Triathlon Union World Duathlon Championship. Sports sponsorship Ontario Ottawa. Special events Ontario Ottawa Management. Gattinger, Alana, author. Beselt, Elisa, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/sponsorship-sales-in-minor-sport2013-international-triathlon Plný text SBC EB NEPOSILAT EB