Sr. Frango da Guia : success or failure in Brazil - Costa, Mauro, (Rotterdam School of Management, Erasmus University, 2013)
Originally published in Costa, M., Mon?ton, A., Huijsing, M., & Hulsink, W. (2013). Sr. Frango da Guia: Success or failure in Brazil. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.