02360nam a22004931i 4500 000709894 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20172017enk fo 000 0|eng|d NEZPRACOVANÝ IMPORT 9781526436771 (ebook) : No price (OCoLC)1023532837 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5549.5.C75 S66 2017 658.301 23 Sonnenfeld, Jeffrey A., 1954- author. Synchrony Financial / Jeffrey A. Sonnenfeld, Jaan Elias, Jean Rosenthal. London : Yale School of Management, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Sonnenfeld, J. A., Elias, J., & Rosenthal, J. (2017). Synchrony Financial. 17-012. New Haven, CT: Yale School of Management, Yale University. Retrieved from: https://vol11.cases.som.yale.edu/synchrony-financial. When Synchrony Financial came into existence in 2014, the company was part start-up, part established financial giant. For 80 years, Synchrony's businesses had been part of General Electric, until GE spun off the entity. It fell to Margaret Keane, Synchrony's first CEO, to integrate the best of the company's legacy with new practices. Especially, she looked for new practices that would help Synchrony attract millennials, whose employment expectations, credit needs, and retail preferences appeared to differ from the previous generations. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Keane, Margaret, active 2014. Synchrony Financial. General Electric Company. Generation Y Employment. Elias, Jaan, author. Rosenthal, Jean, active 2017, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/synchrony-financial Plný text SBC EB NEPOSILAT EB