02636nam a22004931i 4500 000709902 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103s2018 enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526439666 (ebook) : No price (OCoLC)1023545221 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ko HF1416 .R63 2018 658.848 23 Robson, Karen, (Assistant professor), author. Tesco in South Korea : strategic localization / Karen Robson, Leyland Pitt. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. The U.K.'s largest supermarket chain, Tesco, entered the South Korean market in 1999 through a joint venture with the Korean firm Samsung. Operating under the name Homeplus, the company steadily increased their market share over the years, and eventually launched "virtual stores" that were tailored specifically to the needs of local shoppers. Consumers on their way to work could visit a "virtual store" along their commute, purchase items through an app on their phone, and then schedule delivery for a convenient time that same day. By 2011, Tesco's business in South Korea had grown to its largest outside of the U.K., with revenues of almost ?5 billion. However, in 2012, regulations changed again, leaving the company unable to operate on some of its busiest days. This case explores Tesco's strategy of strategic localization in South Korea and asks students to consider how the company should respond to the new regulations. Could Tesco continue to be successful by operating in South Korea? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Tesco (Firm) Samsong Chonja. Homeplus. Export marketing Korea (South) Pitt, Leyland F., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/tesco-in-south-korea-strategic-localization Plný text SBC EB NEPOSILAT EB