02748nam a22005051i 4500 000709946 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20132013enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526432766 (ebook) : No price (OCoLC)1023540047 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV716 .C43 2013 796.07973 23 Chard, Chris, author. The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games / Chris Chard, Cheryl Mallen, Cheri L. Bradish. London : Human Kinetics, Inc., 2013. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:. Includes bibliographical references and index. In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP's most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas London Organising Committee of the Olympic Games and Paralympic Games. British Petroleum Company. Sports sponsorship. Social responsibility of business. Mallen, Cheryl, author. Bradish, Cheri L., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/responsibilities-of-olympic-sponsors-bp-london-2012-olympic-games Plný text SBC EB NEPOSILAT EB