02332nam a22004811i 4500 000709963 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103s2018 enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526431783 (ebook) : No price (OCoLC)1023550550 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us wi TX945.3 .W55 2018 642.068 23 Williams, Jaime, author. To franchise or not to franchise? Is Culver's ButterBurger a "better burger"? / Jaime Williams, Abigail Lillge, Richard J. Gentry. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Culver's, a made-to-order fast food restaurant based in Wisconsin, has differentiated itself from the competition through its specialized menu and focus on customer service. This case shows how Culver's has applied strategic management tactics to grow a local business to locations in half of the United States. The case examines the operating strategy of the business, including product, market entry timing, and target market, and then outlines the branding approach used to expand the restaurant in multiple regions throughout the United States. Finally, it summarizes where Culver's currently stands as a company and where they are heading in the future. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Culver's. Fast food restaurants Wisconsin. Lillge, Abigail, author. Gentry, Richard J., author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/to-franchise-or-not-is-culvers-butterburger-a-better-burger Plný text SBC EB NEPOSILAT EB