02861nam a22005291i 4500 000709966 CaToSAGE 20240202172917.0 20180103162434.3 m|||||o||d|||||||| cr ||||||||||| 180103r20162016enka fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526438799 (ebook) : No price (OCoLC)1023530747 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9219.A2 .D37 2015 641.53 23 Das, Gopal, active 2016, author. Tradition & taste : exploring consumers' changing attitude / Gopal Das, Abhishek, Geetika Varshneva. Tradition and taste London : Indian Institute of Management, Ahmedabad, 2016. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Das, G., Abhishek, & Varshneva, G. (2016). Tradition & taste: Exploring consumers' changing attitude. MAR0485. Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers' shift towards 'healthy snacking'. Moreover, brands like Haldiram's and Bikanerwala are posing a tough competition to the traditional sweet manufacturing brands. In recent years, the brand has witnessed a decline in sales. In view of the challenges posed to brand, it wants to understand the various factors influencing decline of sales and ways to redesign the strategy for sustaining its current position in the market. The case is written to illustrate how six fundamental steps of conducting a marketing research can be used to address a given managerial problem. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Tradition and Trust. Haldiram's. Bikanerwala. Snack food industry Marketing. Natural foods. Abhishek, author. Varshneva, Geetika, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/tradition-and-taste-exploring-consumers-changing-attitude Plný text SBC EB NEPOSILAT EB