Unilever's mission for vitality - Austen-Smith, David, (Kellogg School of Management, 2007)
Originally published in Austen-Smith, D., Galinsky, A., Chung, K. H., & LaVanway, C. (2007). Unilever's mission for vitality. 5-307-501. Evanston, IL: Kellogg School of Management at Northwestern University.