02077nam a2200493 i 4500 000710044 StDuBDS 20240202172917.0 20160518115654.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322728 (ebook) : No price (OCoLC)1017726988 StDuBDS eng StDuBDS rda pn HF5415.127 658.802 23 Baack, Daniel W., author. Electrolux : refrigeration and segmentation / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Electrolux: Refrigeration and Segmentation. In International marketing (pp. 153-154). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures. Description based on online resource; title from home page (viewed on April 26, 2016). elektronické knihy fd186907 czenas electronic books eczenas Electrolux Group. Market segmentation Case studies. Export marketing Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/electrolux-refrigeration-and-segmentation Plný text SBC EB NEPOSILAT EB