03027nam a22004811i 4500 000710045 CaToSAGE 20240202172917.0 20170113114341.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172011enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473994638 (ebook) : No price (OCoLC)1017726515 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us ny HD60.5.U62 N495 2017 658.408 Jones, Jamie, author. A city's desert : no apples in the Big Apple? (A) / Jamie Jones, Jennifer Rowland. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Jones, J., & Rowland, L. (2011). A Citys Desert: No Apples in the Big Apple? (A). 5-410-758(A). Evanston, IL: Kellogg School of Management, Northwestern University. The New York City Department of Health and Mental Hygienes Physical Activity and Nutrition Program needed to come up with an innovative solution to the many health problems, such as obesity, diabetes, and heart disease that plagued residents of poorer areas in the city, while increasing economic opportunity for neighborhood residents. The result was the launching of Green Carts, a new mobile food vending initiative to support the introduction of healthier food options to residents of food deserts in New York City boroughs. The challenge was navigating the diverse landscape of players and engaging all of the relevant stakeholders to come up with a solution that was both feasible and sustainable. This case exemplifies the how partnership and strategic alliances can be used to have significant social impact. The beauty of this example is that it simultaneously addresses two large social issues: 1) access to healthy food options in urban food deserts and 2) creating self-employment opportunities for members of disadvantaged communities. This case also illustrates how the public sector can act as social innovators. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas New York (N.Y.). Department of Health and Mental Hygiene. Physical Activity and Nutrition Program. Social responsibility of business New York (State) New York Case studies. Neighborhoods Social aspects New York (State) New York Case studies. Rowland, Jennifer, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/a-citys-desert-no-apples-in-the-big-apple-a Plný text SBC EB NEPOSILAT EB