02204nam a22005051i 4500 000710048 CaToSAGE 20240202172917.0 20170113114346.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473998568 (ebook) : No price (OCoLC)1017732479 CaToSAGE eng CaToSAGE rda pn UtOrBLW e uk HG4529.5 .B74 2017 332.6 Brennan, Ross, 1957- author. Reseller relationship portfolio management at O2 / Ross Brennan, Louise Canning, Raymond McDowell. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Reseller Relationship Portfolio Management at O2. Business-to-business marketing (3rd ed., pp. 261264). London: SAGE Publications Ltd. Print. ISBN: 9781446273722. O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of E14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas O2. Portfolio management Great Britain Case studies. Cell phones Great Britain Case studies. Telecommunication systems Case studies. Canning, Louise, author. McDowell, Raymond, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/reseller-relationship-portfolio-management-at-o2 Plný text SBC EB NEPOSILAT EB