02481nam a2200481 i 4500 000710068 StDuBDS 20240202172917.0 20160518115713.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473960435 (ebook) : No price (OCoLC)1017727457 StDuBDS eng StDuBDS rda pn HD47.35 658.1552 23 Hennessy, Julie, author. Maru Batting Center : customer lifetime value / Julie Hennessy & Evan Meagher. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Hennessy, J., & Meagher, E. (2012). Maru Batting Center: Customer Lifetime Value (Case revised 31/03/2015). 3-112-003. Evanston, IL: Kellogg School of Management, Northwestern University. This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated former collegiate softball player with a PhD from Oxford University, ran Maru Batting Center in the Roppongi district of Tokyo's Minato ward. She had a deep knowledge of the game and of her customers, but she lacked a marketing background. She had recently signed up for a hosted customer relationship management service that would allow her to track the cost of acquiring and serving each of her four main customer segments. Using this data, she could determine which segments to target in the upcoming year. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Business forecasting Case studies. Costs, Industrial Case studies. Customer loyalty Case studies. Meagher, Evan, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/maru-batting-center-customer-lifetime-value Plný text SBC EB NEPOSILAT EB