02261nam a2200469 i 4500 000710106 StDuBDS 20240202172917.0 20160518115757.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473975347 (ebook) : No price (OCoLC)1017712170 StDuBDS eng StDuBDS rda pn HF5415.15 658.83 23 Grayson, Kent, author. Royal reels : enhancing the customer experience for slot machines and beyond / Kent Grayson & Elliot Freeman. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Grayson, K., & Freeman, E. (2013). Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond. 5-312-507. Evanston, IL: Kellogg School of Management, Northwestern University. CEO Richard Gedman has suddenly found himself running two separate but potentially related businesses: the slot manufacturing and marketing business that he has been running for years, and a new online and mobile gaming business that has grown incredibly fast over the past couple of years. To sustain success in both businesses, it seems clear that each one will require significant R&D investments. Should he invest in only one or both? Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Marketing research Case studies. Product management Case studies. Freeman, Elliot, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/royal-reels-enhancing-customer-experience-slot-machines-beyond Plný text SBC EB NEPOSILAT EB