02882nam a22005291i 4500 000710111 CaToSAGE 20240202172917.0 20170512162429.2 m|||||o||d|||||||| cr ||||||||||| 170512s2017 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781526427588 (ebook) : No price (OCoLC)1017732856 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .S74 2017 658.4012 Steiger, Marvin, author. OOSM : stay home or go abroad? / Marvin Steiger, Thuy Ngoc Tao, Bram Van Turnhout, Wenfei Wang, Willem Hulsink. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InSteiger, M., Ngoc Tao, T., van Turnhout, B., Wang, W., & Hulsink, W. (2015). OOSM: Stay home or go abroad? Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. Includes bibliographical references and index. Bruner had a revolutionary idea about a new solution for digital screen signage while working for a digital marketing company in Slovenia. When the company he was working for went bankrupt, he decided to found OOSM, a B2B digital signage start-up, with two friends. A few months later, they decided to enter the Western European market because the Slovenian market was rather small and short of investors interested in high tech start-ups. However, at that time, Bruner had a founding team from Slovenia, a technical team from Pakistan, and his product was made in China. This combination did not look favorable, not only to OOSM's potential clients but also to potential investors. Bruner knew he had a good idea, a motivated team and a quality product, but he also knew he needed credibility and validation to be able to enter the Western European market. What approach should he take in such a situation? Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas OOSM Case studies. Strategic planning Case studies. Globalization Case studies. Entrepreneurship Case studies. Tao, Thuy Ngoc, author. Turnhout, Bram van, author. Wang, Wenfei, author. Hulsink, Willem, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/oosm-stay-home-or-go-abroad Plný text SBC EB NEPOSILAT EB