02620nam a22004811i 4500 000710136 CaToSAGE 20240202172917.0 20170113114340.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781473993914 (ebook) : No price (OCoLC)1017720551 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HD9058.B744 M373 2017 338.766475230973 Chetan Soman, author. Marco Crumbs BV / Chetan A. Soman. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Soman, C. (2014). Marco Crumbs BV. PROD0301. Ahmedabad: Indian Institute of Management, Ahmedabad. Includes bibliographical references and index. On a windy and extremely cold December day, Ruud van Basten, vice-president manufacturing, was preparing for a likely stormy meeting with marketing vice-president Dirk Jan Gullit and his team later in the week to discuss introducing a new type of extrusion breadcrumbs. He was looking back at what happened in last 10-12 years. It was exciting in the beginning. It was necessary to introduce more products than producing our plain-vanilla type breadcrumbs. It was becoming a commodity product with so many suppliers and very little margin. Introducing more-and-more products was alright till 3-4 years ago. However, our great marketing department now thinks that it is possible to produce anything under the sun. First of all, they keep on adding new products every now and then but I dont recall them dropping any of the products. Secondly, they always come up with wrong forecasts and still complain that we are not responsive in ensuring timely availability of the products. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Marco Crumbs BV. Bread industry India Ahmadabad Case studies. New products India Ahmadabad Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/marco-crumbs-bv Plný text SBC EB NEPOSILAT EB