01894nam a2200481 i 4500 000710139 StDuBDS 20240202172917.0 20160518115748.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473971486 (ebook) : No price (OCoLC)1017711552 StDuBDS eng StDuBDS rda pn HF5415 658.8 23 O'Brien, Justin, author. Storytelling : brewing up a community at Windsor and Eton / Justin O'Brien. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Invoking the powerful storytelling vernacular, inspired by Windsor and Eton Brewery's head brewer and case protagonist Paddy Johnson's favoured communication approach, this craft beer case study uses three stories to provide a narrative framework. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Windsor and Eton Brewery. Marketing Case studies. Beer industry Management Case studies. Storytelling Case studies. Communication in marketing Case studies. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/storytelling-brewing-up-a-community-at-windsor-and-eton Plný text SBC EB NEPOSILAT EB