02388nam a22004811i 4500 000710147 CaToSAGE 20240202172917.0 20170113114345.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172010enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473998070 (ebook) : No price (OCoLC)1017727549 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .B74 2017 658.4012 Brennan, Ross, 1957- author. Trolleys up for Clares MHE / Ross Brennan, Louise Canning, Raymond McDowell. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Trolleys up for Clares MHE. Business-to-business marketing (3rd ed., pp. 290292). London: SAGE Publications Ltd. Print. ISBN: 9781446273722. Clares Merchandise Handling Equipment Ltd. was one of those many companies that most people have never heard of despite the fact that at one stage it was the largest supplier of wire trolleys, dollies and baskets to the UK retail trade. Though you might not recognize the name, you would have seen its customer trolleys if you shopped in any of the big UK stores. The case study investigates concepts such as the elements of the product offering, the product life-cycle, and the new product offering development process, in the context of a product offering that is familiar to most business studies' practitioners. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Clares Merchandise Handling Equipment Ltd. Strategic planning Case studies. Production management Case studies. Canning, Louise, author. McDowell, Raymond, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/trolleys-up-for-clares-mhe Plný text SBC EB NEPOSILAT EB